Certified Marketing Cloud Email Specialist Exam - Free Actual Q&As, Page 1

Certified Marketing Cloud Email Specialist Actual Exam Questions

Last updated on Dec. 28, 2024.

Vendor:Salesforce

Exam Code:Certified Marketing Cloud Email Specialist

Exam Name:Certified Marketing Cloud Email Specialist

Exam Questions:286

Topic 1 - Single Topic

Question #1 Topic 1

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
Which four elements are required for the creation of a dynamic content rule?

A. Attribute, Value, Operator, Content
B. Lists, Value, Operator, Images
C. Preferences, Value, Operator, Lists
D. Customers, Value, Operator, Content

Reveal Solution Discussion 1

Correct Answer: A 🗳️

Question #2 Topic 1

A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use.
What creation method should the team use to create the new data extension?

A. Create from a Filtered Data Extension
B. Create from Template
C. Create from Existing
D. Create from New

Reveal Solution Discussion 2

Correct Answer: C 🗳️

Question #3 Topic 1

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

A. Purchase lists from companies that guarantee users have opted in.
B. Authenticate email sending to distinguish it from spammers.
C. Purge old or inactive email addresses.
D. Ensure the spam complaint rate is between 1% and 3%.
E. Encourage subscribers to add the company's sending domain to their address books.

Reveal Solution Discussion 2

Correct Answer: BCE 🗳️

Question #4 Topic 1

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?