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Exam ICBB topic 1 question 278 discussion

Actual exam question from Six Sigma's ICBB
Question #: 278
Topic #: 1
[All ICBB Questions]

The consultants who are involved in performing the customer value analysis mainly aim to:

  • A. Make the survey methodology more powerful and easier to implement
  • B. Make the survey methodology a bit complex to implement in the business organization
  • C. Increase the customer needs and requirements
  • D. Gather different opinions from different customers to meet their requirements
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Suggested Answer: D 🗳️

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InvisibleBeing
1 year, 7 months ago
Selected Answer: D
Customer Value Analysis (CVA) refers to a research method that is used to identify how an organization is perceived by consumers of an organization and their competitors. The CVA is extremely important because it allows an organization to gauge how they are judged in comparison to their industry rivals. Customer value analysis (CVA) aims to maximize customer satisfaction in your business. Your product or service target location can be great. And the quality can be spot on. But if the customers are not purchasing, then the aforementioned factors are irrelevant to the business. In other words, sales revenue is the lifeline of any business and customer is the key person if he is no longer willing to purchase your product or services.
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