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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 164 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 164
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

The CMO at Northern Trail Outfitters (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post-purchase journeys.

Which action should the marketer take to evaluate Journey performance?

  • A. Define a goal for each journey.
  • B. Export the journey email analytics.
  • C. Review opens and dicks activity summaries.
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Suggested Answer: A 🗳️
by MariBad at Jan. 17, 2023, 3:05 p.m.

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AccosecAndrew
1 year, 1 month ago
Selected Answer: A
Answer A : Define a goal for each journey - while options B and C provide valuable data on email engagement, option A (Define a goal for each journey) is the most comprehensive action to take. By defining a clear goal for each journey, the marketer can then use various metrics, including email analytics, to evaluate whether the journey is meeting its objectives.
upvoted 1 times
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SpiritualBeing
1 year, 6 months ago
Should be C
upvoted 2 times
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MariBad
1 year, 10 months ago
Answer C: really? opens and dicks?
upvoted 3 times
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