Exam Certified Marketing Cloud Email Specialist topic 1 question 78 discussion

Personalization string are case insensitive. See below : https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htm&language=en_US

BDE, they are case insensitive https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htm&type=5

The correct options are: B. When using subscriber data, the attribute or field should have a default value. This is important because if the personalization attribute or field does not have a default value, it may result in blank spaces or errors in the email if the data is missing for a specific subscriber. D. Personalization strings can appear in the subject line or body of the email. Personalization strings can be used in both the subject line and the body of the email to dynamically insert personalized data for each subscriber. E. Personalization strings are enclosed by double percent symbols. Personalization strings in Marketing Cloud are typically enclosed by double percent symbols. The other options are not correct: A. Personalization strings are not limited to profile attributes. Personalization strings can be used to fetch and display any data stored in the data extensions or All Subscribers list, not just profile attributes. C. Personalization strings are not case sensitive. Personalization strings in Marketing Cloud are not case sensitive, so using uppercase or lowercase letters will not affect their functionality.

BDE correct

I think B, C, D, and E are all correct...?

yes : @SFDecGroup -ans: BDE