Exam Certified Marketing Cloud Email Specialist topic 1 question 134 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist

Question #: 134
Topic #: 1

[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers?

A. Remove them from the list
B. Request they resubscribe
C. Send emails more frequently
D. Send emails less frequently

Show Suggested Answer

Suggested Answer: B 🗳️

by SFDevGroup at Dec. 14, 2022, 4:30 p.m.

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1460c33

2 weeks, 1 day ago

Selected Answer: B

B, trailhead recommends for winback/dormant (low click/ low open) to reengage, send preference centre survey: https://trailhead.salesforce.com/content/learn/modules/einstein-engagement-scoring-in-marketing-cloud/use-engagement-personas-in-journey-builder

upvoted 1 times

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srikanthreddyw

3 months, 3 weeks ago

b is answer.

upvoted 1 times

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SFDevGroup

1 year, 7 months ago

Selected Answer: C

It should be C

upvoted 2 times

srikanthreddyw

3 months, 3 weeks ago

C is wrong sending mails more frequently to unengaged subscribers impact the ip reputation

upvoted 1 times

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Exam Certified Marketing Cloud Email Specialist topic 1 question 134 discussion

Comments

1460c33

srikanthreddyw

SFDevGroup

srikanthreddyw

SY0-701