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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 126 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 126
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

  • A. Customer ID is Primary Key and relates to Subscriber ID
  • B. Email Address is Primary Key and relates to Subscriber Key
  • C. Customer ID is Primary Key and relates to Subscriber Key
  • D. Email Address is Primary Key and relates to Subscriber ID
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Suggested Answer: C 🗳️

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AccosecAndrew
1 year, 1 month ago
Selected Answer: C
it should relate to "Subscriber Key" which is what marketing cloud uses as unique ID which is used in All Subscribers List.Relating the Customer ID to the Subscriber Key ensures that the unique identifier (Customer ID) for each customer in the data extension corresponds to the unique identifier (Subscriber Key) in the All Subscribers list. This is crucial for tracking and managing subscriber activities and preferences across different sends and campaigns.
upvoted 2 times
AccosecAndrew
1 year, 1 month ago
Subscriber ID is used internally by SFMC for database operations, it's not typically visible or used in most user interfaces or day-to-day operations.
upvoted 1 times
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SFDevGroup
1 year, 11 months ago
Selected Answer: C
Should be C
upvoted 2 times
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