Exam Certified Marketing Cloud Email Specialist topic 1 question 95 discussion

Why not A and D?

Answer

A Personalizing the subject line with the subscriber's name can make the email feel more personalized and engaging. & D By analyzing subscribers' preferences, behavior, and past interactions, NTO can create content that is specifically tailored to each subscriber's interests. A&D is more practical. Not very common to store subscriber's color choice, so C is unlikely

A. Use a substitution string to populate a subscriber's name in the subject line: Personalizing the subject line with the subscriber's name can make the email feel more personalized and engaging. It creates a sense of individual attention and can increase the likelihood of the email being opened. D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content: By analyzing subscribers' preferences, behavior, and past interactions, NTO can create content that is specifically tailored to each subscriber's interests. Using dynamic content rules, they can populate the email with products, offers, or information that is most relevant to each individual subscriber, increasing the chances of engagement and conversion.

A & D is more practical. Not very common to store subscriber's color choice, so C is unlikely

It’s A & D - a substitution string is the same as a personalization string

I think because there is not such thing as subsitution string, it is personalization string.