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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 36 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 36
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

  • A. Automation Studio with three separate Welcome automations.
  • B. A series of A/׀’ tests to determine the number of emails.
  • C. Journey Builder using a Random Split with three branches.
  • D. Journey Builder using a Decision Split with three branches.
Show Suggested Answer Hide Answer
Suggested Answer: C 🗳️
by JamesB2022 at Nov. 21, 2022, 7:41 p.m.

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JamesB2022
Highly Voted 1 year, 11 months ago
I think it's actually C
upvoted 11 times
...
Nikhil_Patil_14
Most Recent 2 months, 3 weeks ago
Selected Answer: C
DEFINETELY C
upvoted 1 times
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hyperhp
1 year, 1 month ago
yes i also agree. A/B test is not for how many emails.
upvoted 1 times
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AccosecAndrew
1 year, 1 month ago
Selected Answer: C
A/B test is to test out subject lines and content etc within 1 email to see which email copy and subject line /pre header etc works better. It cannot test if sending 3 emails is better than 1. So answer is C. 3 Random split of 33% in each split and each path can test 1 2 or 3 emails in that path to see which path converted better.
upvoted 3 times
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Vishwas4
1 year, 5 months ago
should be C
upvoted 1 times
...

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