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Exam Certified Marketing Cloud Consultant topic 1 question 39 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 39
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

  • A. One-to-Many Relationship
  • B. Many-to-One Relationship
  • C. Many-to-Many Relationship
  • D. One-to-One Relationship
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Suggested Answer: A 🗳️

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Ann0029482
Highly Voted 1 year, 11 months ago
each contact has its demographic info such as age, race, marital status, etc. This should be mapped to each contact on 1 to 1 basis
upvoted 11 times
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GTSalesforce
Highly Voted 1 year, 4 months ago
Agreed I think the answer is D From Salesforce documentation "A 1:1 relationship indicates that the data extensions relate to each other on a single piece of information called a primary key. You can use a membership ID number or a mobile phone number as a primary key, among other values. Each data extension contains a single reference to that primary key. 1:1 relationships act as an extension of contact record attributes, such as demographic information from an outside source linked via an email address or mobile number."
upvoted 8 times
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dann_c8
Most Recent 3 months, 3 weeks ago
This is very subjective. Of course each individual should have their own combination of demographic information such as age, race, ethnicity, gender, marital status, income, education, and employment. Generally we can segment based on matching information between subscribers. The only way in which this is a one to many relationship is if the demographic information falls into a range, for example Age field (bellow 18, between 18-25, between 26-25 and so) Otherwise I agree it should be D.
upvoted 2 times
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pepe69
4 months, 2 weeks ago
1 to 1 basis is needed for the relationship, otherwise as GTSalesforce said correctly, so D is correct.
upvoted 1 times
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dduf
4 months, 3 weeks ago
the answer is definitely D
upvoted 1 times
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C (25%)
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