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Exam Certified Marketing Cloud Consultant All Questions

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Exam Certified Marketing Cloud Consultant topic 1 question 130 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 130
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

  • A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
  • B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
  • C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
  • D. Salesforce Data Entry event with filter criteria on Contact Object where 'Date of Birthday equal to Today'
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Suggested Answer: CD 🗳️

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MINDAUGASJUSIS
3 months, 3 weeks ago
D is incorrect, since Salesforce Data Entry Event typically triggers on record changes or specific events rather than continuously checking for a date.
upvoted 1 times
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Clauds81
1 year, 9 months ago
D doesn't work in Journey Builder. You can't use a dynamic date as entry data source in Journey builder.
upvoted 1 times
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anacj
3 years, 2 months ago
AD are better
upvoted 1 times
Charishna
3 years, 1 month ago
CD are only correct as Journey Builder doesn’t support Synchronized DE
upvoted 3 times
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C (25%)
B (20%)
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