Northern Trail Outfitters (NTO) has over 20,000 Accounts and 75,000 Contacts. NTO wants to ensure the customer data is accurate and that the customers are still currently at their respective companies. How can this be confirmed?
A.
Use a data enrichment tool to verify account and contact data is up-to-date.
B.
Create a workflow rule to mass email the contacts and capture any email bounces.
C.
Create a workflow rule for the account and contact owner to confirm contact data.
D.
Use a data cleansing tool and the Stay-in-Touch feature of Salesforce to email contacts.
Data enrichment tools can help businesses to improve the accuracy and completeness of their customer data by collecting and integrating data from a variety of sources, such as public records, social media, and industry databases. This data can then be used to verify existing customer information and to identify new leads and opportunities.
The question is - "... the customers are still currently at their respective companies."
In that case, if they are not with their current organization, their email address will not be active and the sent email will bounce back.
The answer should be A. Refer to Q3 in this help article. https://help.salesforce.com/s/articleView?id=000314089&type=1
3. What is the replacement and what are the key differences between the legacy product and the replacement?
Salesforce has not created a replacement for Stay-in-Touch Request.
Third-party apps with similar features are available in the AppExchange, including Contact Update Request. However, Contact Update Request only sends an email to request contact updates, and does not allow you to accept or reject the new information received by the Contact, which the Salesforce Stay-in-Touch feature allowed for.
Other marketing automations tools available from the AppExchange may allow Salesforce users to manage and track additional features.
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