Exam Certified Marketing Cloud Email Specialist topic 1 question 43 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist

Question #: 43
Topic #: 1

[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters plans to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention `Hero_CTA.`
Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

A. Include ג€HeroCTAג€ in the Link Tooltip field for each link.
B. Include ג€Hero_CTAג€ in the filename for each Hero image.
C. Include an alias attribute in each anchor tag and populate it with ג€Hero_CTA.ג€
D. Add ג€Hero_CTAג€ to the Tracking Alias field for each link.

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Suggested Answer: CD 🗳️

by Coder_DJ at March 19, 2025, 4:42 p.m.

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Coder_DJ

1 week, 5 days ago

Selected Answer: CD

What is the difference between C and D here?

upvoted 1 times

Aakriti2410

3 days, 7 hours ago

C includes adding 'Hero_CTA' inside the anchor tag directly <a>...</a> by editing the HTML directly whereas D includes adding the 'Hero_CTA' in the provided field in SFMC interface.

upvoted 1 times

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Exam Certified Marketing Cloud Email Specialist topic 1 question 43 discussion

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Coder_DJ

Aakriti2410

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