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Exam Certified Business Analyst topic 1 question 115 discussion

Actual exam question from Salesforce's Certified Business Analyst
Question #: 115
Topic #: 1
[All Certified Business Analyst Questions]

A business analyst (BA) at Universal Containers had a meeting with sales and service reps to gather requirements around contact management for a new Salesforce implementation. A sales rep wants a place to capture the names of the contact's spouse and children to help build the relationship. The BA writes the following user story:
"As a user, I need to be able to record a contact's title and role as separate data points so I know who to address for various needs of the account."
Who should be listed as the persona?

  • A. Service rep
  • B. Sales rep
  • C. Contact
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Suggested Answer: B 🗳️

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Salesforceexpert12
1 month, 4 weeks ago
Selected Answer: B
B. Sales rep Here’s why: In the context of the user story, the sales rep is the persona because the requirement is coming from their perspective. The sales rep wants to record specific information about the contact (e.g., title, role) to help build the relationship and know who to address for various needs. This means the sales rep is the one who will be using the system to capture and access that data.
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