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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 224 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 224
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

  • A. Ensure preferred channel is available in subscriber data.
  • B. Send both email and SMS to ensure subscribers get NTO's messages.
  • C. Create one Entry Source for each messaging channel.
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Suggested Answer: A 🗳️

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2a5219f
3 weeks, 1 day ago
Selected Answer: A
Actually it is A. (Ignore my previous comment). Implementation Steps: Single Entry Source: Use a single Data Extension as the entry source for your journey, containing a field that specifies each subscriber's preferred communication channel (e.g., Email, SMS, Mobile Push). Decision Split Activity: After the entry point, implement a Decision Split activity that evaluates the subscriber's preferred channel. Channel-Specific Paths: Create separate paths within the journey for each communication channel. For example: Email Path: Subscribers preferring email receive email communications. SMS Path: Subscribers preferring SMS receive text messages. Mobile Push Path: Subscribers preferring mobile push notifications receive app notifications. :)
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2a5219f
3 weeks, 1 day ago
Selected Answer: C
Correct answer is C. (A is good practice but has no direct influence on what channel the emails are delivered in journey builder, and B is a bit no, no as it could result in complains)
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