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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 66 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 66
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? (Choose three.)

  • A. Einstein content
  • B. Dynamic content
  • C. Specialized content
  • D. Audience segmentation
  • E. Personalization strings
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Suggested Answer: ABE 🗳️

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Aakriti2410
4 days, 19 hours ago
Selected Answer: ABE
The question is asking for individualized content which cannot be built using audience segmentation specific to each individual whereas with Einstein content creator feature it creates content using AI specific to each individual user.
upvoted 1 times
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1460c33
3 months ago
Selected Answer: BDE
Einstein content is AI based to generate the best engagement, not necessarily personalized
upvoted 1 times
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