Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center.
The most likely reason for unsubscribes from Contacts who never visited the custom Preference Center is:
• A. Universal Unsubscribe
The Universal Unsubscribe feature in Marketing Cloud allows subscribers to opt out of all emails from a sender, regardless of whether they visit the custom Preference Center. This can happen if subscribers use the "unsubscribe" link provided in the email footer, which typically leads to a global unsubscribe action.
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TheKingRimu
2 weeks, 3 days ago