Exam Certified Marketing Cloud Email Specialist topic 1 question 213 discussion

To address the requirements of stopping the email sends once a subscriber has made a purchase and providing reporting on the success of the campaign, Northern Trail Outfitters (NTO) should use: • B. Goals In Journey Builder, Goals allow you to define specific objectives for your journey, such as making a purchase. Once a subscriber meets the goal (e.g., makes a purchase at the NTO outlet), they can be automatically removed from the journey, stopping any further emails from being sent to them. Additionally, Goals provide reporting on how well the journey is performing in terms of achieving the defined objectives, helping you measure the success of the campaign.