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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 146 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 146
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

  • A. Einstein Messaging Insight
  • B. Einstein Engagement Frequency
  • C. Einstein Engagement Scoring
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Suggested Answer: B 🗳️

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TheKingRimu
2 weeks, 4 days ago
Selected Answer: B
To target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them, Northern Trail Outfitters should use: • B. Einstein Engagement Frequency Einstein Engagement Frequency helps identify the optimal number of emails to send to each subscriber to maximize engagement and minimize unsubscribes. This feature can help target subscribers who are highly engaged but not overwhelmed by too many emails, ensuring a balanced and effective email marketing strategy.
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