Exam Certified Data Cloud Consultant topic 1 question 99 discussion

To test marketing campaigns with different target populations in the Segment Canvas interface, the consultant should adjust the direct attributes and related attributes. These attributes allow for the creation of specific segments by filtering based on demographic and behavioral data points. Explanation - Direct Attributes: These are single data points such as first name or birthday, often used for demographic segmentation. - Related Attributes: These include multiple data points such as purchases or email events, often used for behavioral segmentation. By adjusting these attributes, the consultant can create various segments to test different target populations effectively. Answer: D. Direct attributes and related attributes

C. Direct attributes, related attributes, and population filters: These elements in the Segment Canvas interface allow the company to adjust the target populations effectively: Direct attributes: Define specific criteria directly associated with the primary profile (e.g., age, location, or recent purchases). Related attributes: Enable segmentation based on relationships with other data objects (e.g., transactions, loyalty points). Population filters: Allow the consultant to include or exclude groups of profiles, helping to define the overall population for segmentation.

no such a thing named population filter to adjust the segment: https://trailhead.salesforce.com/content/learn/modules/customer-360-audiences-segmentation/navigate-customer-360-audiences-segmentation-