It's ABD.
A. Related attributes
These are attributes from related objects or entities, such as data linked through relationships (e.g., customer demographic data or transaction details related to an individual).
B. Direct attributes
These are attributes directly associated with the primary object being segmented (e.g., fields on the unified individual record like age, gender, or location).
D. Calculated insights
These are derived metrics or computed values (e.g., lifetime value, recency, frequency, or other custom metrics) that can be used to define sophisticated segment criteria.
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Testia
1 week, 1 day ago