In Salesforce Data Cloud's identity resolution process:
The Ignore Empty Value option is specifically designed to ignore empty fields when applying match rules.
Match rules are used to determine how records are linked or matched based on specified attributes (e.g., email, phone number). If a field in a record is empty, enabling this option ensures that it does not interfere with or incorrectly influence the matching process.
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The Ignore Empty Value option in identity resolution ensures that fields with empty or null values are not considered when running match rules.
Reconciliation rules operate after matching to resolve conflicts between records. The Ignore Empty Value option applies specifically during the matching process.
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