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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 39 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 39
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

  • A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
  • B. Include an unsubscribe link in the header or footer of emails.
  • C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
  • D. Process every individual's unsubscribe request within 14 business days.
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Suggested Answer: BC 🗳️
by SVGNR at Oct. 8, 2024, 9:06 p.m.

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ChessRambo
2 months, 1 week ago
Selected Answer: BC
The two correct answers are B and C!
upvoted 1 times
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SVGNR
6 months, 1 week ago
B,C - Correct Answer D is wrong because it says 14 days - the CAN SPAM Act talks about only 10 days .. The CAN-SPAM act requires that commercial emails, whose primary purpose is to deliver commercial content, meet these criteria. Accurately identify the sender in the header information. Use a subject line that accurately represents the content of the email. Identify the message as an advertisement, unless you have express consent (opt-in) from the subscriber. Include your physical mailing address. Provide a mechanism to opt out. You can’t require a subscriber to log in or visit more than a single page to unsubscribe. Honor opt-out requests promptly. You must process an unsubscribe request within 10 days, and your unsubscribe mechanism must be operational for at least 30 days after the mailing.
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