Welcome to ExamTopics
ExamTopics Logo
- Expert Verified, Online, Free.
Mail Us[email protected]
Menu
Salesforce Discussions
exam questions

Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam
Go to Exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 14 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 14
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

  • A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
  • B. Create a Boolean field for each communication type in the data extension and update the Profile Center.
  • C. Create publication lists for each communication type, and associate the publication list on the send definition.
  • D. Create separate data extensions for each communication type and customize the subscription page.
Show Suggested Answer Hide Answer
Suggested Answer: C 🗳️
by SVGNR at Oct. 8, 2024, 2:22 p.m.

Comments

Chosen Answer:
This is a voting comment (?) , you can switch to a simple comment.
Switch to a voting comment New
Submit Cancel
SVGNR
4 weeks ago
Option C- Publication lists help you manage subscribers' unsubscribe or opt-out actions. Having a separate publication list for each communication type enables you to honor an opt-out request from one publication type without unsubscribing that person from all previously subscribed-to publications. If you use only one publication list for all of a subscriber's communications and if that person opts out of one publication, that subscriber will be opted out automatically from all publications. https://help.salesforce.com/s/articleView?id=sf.mc_es_publication_lists.htm&type=5
upvoted 1 times
...

Get IT Certification

Unlock free, top-quality video courses on ExamTopics with a simple registration. Elevate your learning journey with our expertly curated content. Register now to access a diverse range of educational resources designed for your success. Start learning today with ExamTopics!

Start Learning for free
Community vote distribution
A (35%)
C (25%)
B (20%)
Other
Most Voted
A voting comment increases the vote count for the chosen answer by one.

Upvoting a comment with a selected answer will also increase the vote count towards that answer by one. So if you see a comment that you already agree with, you can upvote it instead of posting a new comment.

SaveCancel