Exam Certified Data Architect topic 1 question 61 discussion

Northern Trail Outfitters (NTO) has a complex Salesforce org which has been developed over the past five years. Internal users are complaining about multiple data issues, including incomplete and duplicate data in the org. NTO has decided to engage a data architect to analyze and define data quality standards.
Which three key factors should a data architect consider while defining data quality standards? (Choose three.)