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Exam Certified Marketing Cloud Administrator All Questions

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Exam Certified Marketing Cloud Administrator topic 1 question 13 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator
Question #: 13
Topic #: 1
[All Certified Marketing Cloud Administrator Questions]

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

  • A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
  • B. Configure the business unit data retention setting to 12 months
  • C. Set inactive data to be automatically cleared after one year, but is recoverable
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Suggested Answer: A 🗳️

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lucaluca1982
6 months ago
Selected Answer: A
it is A This approach allows for specific retention policies to be applied at the data extension level, ensuring that data older than 12 months is automatically cleared, thus maintaining data hygiene and compliance.
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