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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 122 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 122
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

  • A. Create a list of inactive subscribers and suppress them from campaigns.
  • B. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
  • C. Remove inactive subscribers from the target population.
  • D. Create a re-engagement campaign for all subscribers asking to opt-in again.
Show Suggested Answer Hide Answer
Suggested Answer: B 🗳️
Reference:
https://www.mailerlite.com/blog/re-engaging-inactive-subscribers-with-a-win-back-email-campaign

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srikanthreddyw
7 months, 4 weeks ago
Answer b https://help.salesforce.com/s/articleView?id=sf.mc_re_unengaged_subscribers_for_a_list_report.htm&type=5 A is answer when the customers not engaged for more than 30days or certain periods
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