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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 115 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 115
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? (Choose two.)

  • A. Split the audience equally and wait at least seven days to select a winner.
  • B. Split the audience equally and automatically choose the winning path based on Open Rate.
  • C. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
  • D. Split the audience equally and configure a holdback population for a control.
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Suggested Answer: BC 🗳️
by srikanthreddyw at March 21, 2024, 1:43 p.m.

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srikanthreddyw
8 months ago
BC is answer. https://trailhead.salesforce.com/content/learn/modules/path-optimizer-in-journey-builder/create-a-path-optimizer-activity?trailmix_creator_id=strailhead&trailmix_slug=prepare-for-your-marketing-cloud-email-specialist-credential
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