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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 84 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 84
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?

  • A. Engagement Split
  • B. Random Split
  • C. Decision Split
  • D. Filter Activity
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Suggested Answer: A 🗳️
by srikanthreddyw at March 21, 2024, 7:40 a.m.

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srikanthreddyw
8 months ago
A is correct. Engagement Split: Determines a contact’s journey path based on their interaction with your message, such as opens or clicks.
upvoted 1 times
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A (35%)
C (25%)
B (20%)
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