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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 67 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 67
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should be used? (Choose two.)

  • A. Offer a special discount for opening the email.
  • B. Use a large sample size.
  • C. Wait at least 24 hours before declaring a winner.
  • D. Test multiple variations concurrently.
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Suggested Answer: BC 🗳️

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srikanthreddyw
3 months, 3 weeks ago
Answer: BD
upvoted 2 times
1460c33
2 weeks, 1 day ago
It's B and C C: 'To receive complete results for your A/B test, we recommend waiting at least 24 hours before declaring a winner. Waiting gives time for your subscribers to interact with your communication.' https://help.salesforce.com/s/articleView?id=mktg.mc_es_abtest_configure.htm&type=5
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