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Exam Certified Marketing Cloud Administrator All Questions

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Exam Certified Marketing Cloud Administrator topic 1 question 31 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator
Question #: 31
Topic #: 1
[All Certified Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

  • A. Path Optimizer Activity
  • B. Join Activity
  • C. Engagement Split
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Suggested Answer: B 🗳️
by Beto_Freedesks at Nov. 5, 2023, 12:15 p.m.

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3ad3374
5 months, 4 weeks ago
Selected Answer: B
Join activity brings contacts from two or more paths into a single path. Whereas the Engagement Split activity sends contacts down a Yes or No path based on whether they open or click a link in an email or the email bounces. Also to use an Engagement Split at least one message activity must occur before it and a wait activity must occur between the last message and the Engagement Split.
upvoted 1 times
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elad1980
10 months ago
Correct answer is Path Optimizer, which can do all of this in one activity. Caveat is that the question was not asking for optimization but it's a trick question
upvoted 2 times
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javatafecta
10 months, 1 week ago
Selected Answer: B
Engagement Split determines a contact’s journey path based on their interaction with your message but, in this case, Journey Builder’s Join activity brings contacts from two or more paths into a single path.
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Beto_Freedesks
1 year ago
Selected Answer: C
The Engagement Split activity allows you to create multiple paths in your journey based on different conditions or criteria. In this case, you can configure the Engagement Split to randomly divide subscribers into five different paths, and each path can be associated with a different email. This way, subscribers will receive different emails based on the split condition, and it doesn't require as many activities as the other options.
upvoted 1 times
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