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Exam Certified Integration Architect topic 1 question 46 discussion

Actual exam question from Salesforce's Certified Integration Architect
Question #: 46
Topic #: 1
[All Certified Integration Architect Questions]

A large enterprise customer has decided to implement Salesforce as their CRM. The current system landscape includes the following:
1. An Enterprise Resource Planning (ERP) solution that is responsible for Customer invoicing and order fulfillment.
2. A Marketing solution they use for email campaigns.
The enterprise customer needs their sales and service associates to use Salesforce to view and log their interactions with customers and prospects in Salesforce.
Which system should be the system of record for their customers and prospects?

  • A. New Custom Database for customers and prospects.
  • B. Marketing with all customer data from Salesforce and ERP.
  • C. ERP with all prospect data from Marketing and Salesforce.
  • D. Salesforce with relevant Marketing and ERP information.
Show Suggested Answer Hide Answer
Suggested Answer: D 🗳️
by el3piernas at Oct. 24, 2023, 10:31 p.m.

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SS1121
3 months, 3 weeks ago
Selected Answer: D
Salesforce should be the system of record for customers and prospects, with integrations bringing in relevant data from the ERP and Marketing systems. This approach leverages the strengths of Salesforce as a CRM while ensuring that all relevant information is accessible to sales and service associates.
upvoted 1 times
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Paul421
5 months, 1 week ago
Selected Answer: D
Salesforce - it's between the marketing and ERP. making it a logical choice.
upvoted 2 times
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u39403918
8 months, 4 weeks ago
+1 vote for D. Salesforce should be System of Record for Accounts and Leads.
upvoted 1 times
...
el3piernas
1 year ago
As of November 02nd 2023, option B "Marketing with all customer data from Salesforce and ERP." is no longer available in the exam.
upvoted 2 times
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el3piernas
1 year ago
Shouldn't it be Salesforce the system of record for their customers and prospects? https://business.adobe.com/blog/basics/systems-of-record
upvoted 3 times
...

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