Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
To get a quick listing of all email sends from the past calendar year across all business units, including basic metrics for each send, Northern Trail Outfitters (NTO) should use:
• C. Account Send Summary
The Account Send Summary report provides a comprehensive overview of all email sends within the specified time frame across all business units. It includes basic metrics such as the number of emails sent, delivered, opened, and clicked, making it suitable for NTO's needs.
"Email Performance Over Time" report in Salesforce Marketing Cloud is specific to the individual business unit you're currently logged into not multiple business units.
Answer C. Account Send Summary
The "Account Send Summary" report provides an overview of sends, deliveries, opens, clicks, bounces, and other metrics for a specified date range across all business units. This makes it the best choice for NTO's needs.
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