Exam Certified Marketing Cloud Email Specialist topic 1 question 174 discussion

To create custom reports in Datorama Reports for Marketing Cloud, you should create a Collection. A Collection allows you to gather and organize data from various sources, apply custom calculations, and create reports tailored to your organization's specific needs. It serves as a container for your custom reports and data transformations. A Dimension typically represents a specific attribute or characteristic of data, while a Dashboard is a way to visualize and display multiple reports and data visualizations in one place, but it doesn't involve creating custom reports themselves. So, the correct answer is: A. A Collection