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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 171 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 171
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters' customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.

Which mobile optimization option provides the quickest turnaround and easiest implementation?

  • A. Responsive Aware
  • B. Mobile Aware
  • C. Mobile Responsive
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Suggested Answer: B 🗳️

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AccosecAndrew
1 year, 1 month ago
A. Responsive Aware: This method uses desktop and mobile email versions. The email client identifies the device and shows the right version. It takes time to develop and code two email versions. B. Mobile Aware: This method entails creating one email that works on desktop and mobile devices. Usually employs a single-column layout with larger text and buttons for mobile readability and clickability. Only one email version is created and coded, making implementation easier and faster than Responsive Aware. D. Mobile Responsive: Media queries adjust email layout, pictures, and fonts based on screen size. Media queries and device testing make it harder to install than Mobile Aware. Allows for screen size customization but takes longer to design and code. The ideal solution for a quick turnaround and straightforward installation is: B. Mobile-friendly It balances mobile optimization and ease of execution, making it ideal for a marketing intern on a tight deadline producing an email campaign.
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