I would use reporting as the best source to compare campaigns. Tracking Extracts: Best for exporting raw tracking data for external use or archiving.
Data Views: Suited for in-platform analysis using SQL, segmenting audiences based on historical behavior, or populating custom data extensions.
Reporting: Provides visual insights into campaign performance and subscriber engagement, ideal for non-technical users and sharing results with stakeholders.
In essence, while Tracking Extracts, Data Views, and Reporting all provide insights into tracking data, they cater to different needs and levels of technical expertise. Reporting bridges the gap between raw data and actionable insights by offering visual representations of the data.
Tracking extract is correct as Data Views only hold 6 months data.
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hyperhp
1 year, 1 month agoAccosecAndrew
1 year, 1 month agoAccosecAndrew
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