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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 151 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 151
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.

What should they use to access the historical engagement data?

  • A. SQL activity using data views
  • B. Audit Trail extract
  • C. Tracking Data extract
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Suggested Answer: C 🗳️

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hyperhp
1 year, 1 month ago
so, which one? should we stick with C?
upvoted 1 times
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AccosecAndrew
1 year, 1 month ago
I would use reporting as the best source to compare campaigns. Tracking Extracts: Best for exporting raw tracking data for external use or archiving. Data Views: Suited for in-platform analysis using SQL, segmenting audiences based on historical behavior, or populating custom data extensions. Reporting: Provides visual insights into campaign performance and subscriber engagement, ideal for non-technical users and sharing results with stakeholders. In essence, while Tracking Extracts, Data Views, and Reporting all provide insights into tracking data, they cater to different needs and levels of technical expertise. Reporting bridges the gap between raw data and actionable insights by offering visual representations of the data.
upvoted 1 times
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AccosecAndrew
1 year, 1 month ago
Tracking extract is correct as Data Views only hold 6 months data.
upvoted 1 times
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B (20%)
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