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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 143 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 143
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

  • A. Create CloudPages to collect and subscribe users.
  • B. Leverage Social Studio to capture email addresses.
  • C. Use Journey Builder to build an audience using Ad Studio.
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Suggested Answer: B 🗳️

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AccosecAndrew
1 year, 1 month ago
Selected Answer: A
Answer A. Cloud pages. CloudPages is a tool within Salesforce Marketing Cloud that allows marketers to create web pages, landing pages, and forms. These pages can be shared on social media channels to collect consumer information, such as email addresses. Social Studio is a tool within the Salesforce Marketing Cloud suite that focuses on social media listening, publishing, and engagement. While it's great for understanding and engaging with your audience on social media, it doesn't inherently capture email addresses from users.
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