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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 88 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 88
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. They will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

  • A. Data Filter
  • B. Filter Activity
  • C. SQL Query Activity
  • D. Filtered Group
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Suggested Answer: BD 🗳️
by AccosecAndrew at Oct. 5, 2023, 11:14 p.m.

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sangamdash
11 months, 4 weeks ago
A and D
upvoted 1 times
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Olsosms
1 year, 1 month ago
Selected Answer: BD
DATA FILTER CANNOT AUTOMATICALLY REFRESH AND SQL IS NO POINT AND CLICK
upvoted 2 times
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AccosecAndrew
1 year, 1 month ago
Selected Answer: AB
A: Data Filter : To save the Filter to be used in Filter Activity in Automation Studio B: Filter Activity : This will Automate the Data Filter to run periodically It cant be c and d is not correct as Filtered group does not get used in filter activity.
upvoted 1 times
AccosecAndrew
1 year, 1 month ago
A. Data Filter: This is a point-and-click tool that allows users to create segmentation rules without writing SQL. It's used to define the criteria for segmenting data. D. Filtered Group: Once a Data Filter is created, it can be applied to a list or data extension to create a Filtered Group. This group contains subscribers that meet the criteria defined in the Data Filter. The Filtered Group can be refreshed automatically based on a schedule or triggered events. So, the correct answers are: A. Data Filter D. Filtered Group
upvoted 1 times
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