Exam Certified Marketing Cloud Email Specialist topic 1 question 113 discussion

To send shipping tracking emails when orders are dispatched using a File Drop Starting Source in Automation Studio, the correct sequence of activities would be: D. File Transfer Activity > Import File Activity > Send Email Here's why: 1. File Transfer Activity: This activity ensures that the file is moved from the Enhanced SFTP to the appropriate location within Marketing Cloud. 2. Import File Activity: This activity imports the data from the file into a data extension. 3. Send Email: This activity sends the email to the customers using the data imported into the data extension. This sequence ensures that the file is properly transferred and the data is imported before the email is sent.

D is the answer. For example, Automation Studio can execute an automation whenever a file matching a naming convention is dropped into a specified location. The file is transferred to another location and imported into a data extension. After 12 hours, an email is triggered. Here’s how that automation is configured. https://trailhead.salesforce.com/content/learn/modules/automation-studio-activities/automate-marketing-cloud-tasks?trailmix_creator_id=strailhead&trailmix_slug=prepare-for-your-marketing-cloud-email-specialist-credential

why not B? I think File Transfer Activity can also be included...

CORRECT

Import File Activity: After the file is detected by the File Drop Starting Source, the next step is to import the data from the delimited text file into a data extension in Salesforce Marketing Cloud. This activity will map the columns in the file to the fields in the data extension. Email Send Activity: Once the data is imported into the data extension, the next step is to send the shipping tracking emails to the customers. The Email Send Activity will use the data in the data extension (from the imported file) to personalize and send the emails to the respective customers. File Transfer is not needed as file transfer activity unzips or decrypts a file found in the Marketing Cloud's Enhanced FTP directory or can securely transfer files from the Marketing Cloud's secure file transfer location, the Safehouse, to a selected FTP location. and there is no need for that here.

B: is correct