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Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 113 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 113
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

  • A. Import File Activity > Send Email
  • B. Import File Activity > File Transfer Activity > Send Email
  • C. File Transfer Activity > Send Email
  • D. File Transfer Activity > Import File Activity > Send Email
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Suggested Answer: D 🗳️

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srikanthreddyw
8 months ago
D is the answer. For example, Automation Studio can execute an automation whenever a file matching a naming convention is dropped into a specified location. The file is transferred to another location and imported into a data extension. After 12 hours, an email is triggered. Here’s how that automation is configured. https://trailhead.salesforce.com/content/learn/modules/automation-studio-activities/automate-marketing-cloud-tasks?trailmix_creator_id=strailhead&trailmix_slug=prepare-for-your-marketing-cloud-email-specialist-credential
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hyperhp
1 year, 1 month ago
why not B? I think File Transfer Activity can also be included...
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Olsosms
1 year, 1 month ago
Selected Answer: A
CORRECT
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AccosecAndrew
1 year, 1 month ago
Selected Answer: A
Import File Activity: After the file is detected by the File Drop Starting Source, the next step is to import the data from the delimited text file into a data extension in Salesforce Marketing Cloud. This activity will map the columns in the file to the fields in the data extension. Email Send Activity: Once the data is imported into the data extension, the next step is to send the shipping tracking emails to the customers. The Email Send Activity will use the data in the data extension (from the imported file) to personalize and send the emails to the respective customers. File Transfer is not needed as file transfer activity unzips or decrypts a file found in the Marketing Cloud's Enhanced FTP directory or can securely transfer files from the Marketing Cloud's secure file transfer location, the Safehouse, to a selected FTP location. and there is no need for that here.
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gquintana
1 year, 1 month ago
B: is correct
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