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Exam Certified Data Architect topic 1 question 42 discussion

Actual exam question from Salesforce's Certified Data Architect
Question #: 42
Topic #: 1
[All Certified Data Architect Questions]

A large Insurance provider is looking to implement Salesforce. The following conditions exist:
1. Multiple channels for lead acquisition
2. Duplicate leads across channels
3. Poor customer experience and higher costs
On analysis, it was found that there are duplicate leads that are resulting in multiple quotes and opportunities.
Which three actions should a data architect recommend to mitigate the issues? (Choose three.)

  • A. Implement third-party solution to dean and enrich lead data.
  • B. Implement de-duplication strategy to prevent duplicate leads.
  • C. Build a custom solution to identify and merge duplicate leads.
  • D. Standardize lead information across all channels.
  • E. Build process to manually search and merge duplicates.
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Suggested Answer: ABD 🗳️
by ksho at Sept. 17, 2023, 2:45 a.m.

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lizbette
6 months, 4 weeks ago
Selected Answer: ABD
agreed with ksho
upvoted 1 times
...
ksho
1 year, 2 months ago
Selected Answer: ABD
A. There are many great third parties that excel in data supplementation and robust deduplication tools. B. You need to establish a deduplciation process by identifying what a duplicate is. D. Phrased differently, make sure all of your forms (tradeshows, websites, downloads, etc) use the same format and matches your actionable data requirements. Not C. Building a custom merge solution is a monumental task. There are entire product suites built for this. Not E. You only do this if you cannot afford a tool. It's incredibly time consuming and not efficient (and sometimes not feasible) when dealing with any sizeable amount of data on a routine interval.
upvoted 2 times
...

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