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Exam Certified Data Architect topic 1 question 27 discussion

Actual exam question from Salesforce's Certified Data Architect
Question #: 27
Topic #: 1
[All Certified Data Architect Questions]

Universal Containers (UC) has the following systems:
1. Billing system
2. Customer support system
3. CRM system
UC has been having trouble with business intelligence across the different systems. Recently UC implemented a master data management (MDM) solution that will be the system of truth for the customer records.
Which MDM data element is needed to allow reporting across these systems?

  • A. Phone number
  • B. Email address
  • C. Full name
  • D. Globally Unique Identifier
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Suggested Answer: D 🗳️
by ksho at Sept. 16, 2023, 1:22 a.m.

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lizbette
6 months, 4 weeks ago
Selected Answer: D
correct d
upvoted 1 times
...
ksho
1 year, 2 months ago
Selected Answer: D
D. Globally Unique Identifier. You need a consitent identifier to be able to update existing matching records. Not A, B, or C as these are subpar choices for data matching.
upvoted 1 times
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