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Exam Certified Data Architect All Questions

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Exam Certified Data Architect topic 1 question 25 discussion

Actual exam question from Salesforce's Certified Data Architect
Question #: 25
Topic #: 1
[All Certified Data Architect Questions]

A casino is implementing Salesforce and is planning to build a customer 360-degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity:
1. Point-of-sale system: All purchases for a customer
2. Salesforce: Ail customer service activity and sales activities for a customer
3. Mobile app: All bookings, preferences, and browser activity for a customer
4. Marketing: All email, SMS, and social campaigns for a customer
Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?

  • A. Use a customer data mart to create the 360-degree view of the customer.
  • B. Periodically upload summary information in Salesforce to build a 360-degree view.
  • C. Migrate customer activities from all four systems into Salesforce.
  • D. Explore external data sources in Salesforce to build a 360-degree view of the customer.
Show Suggested Answer Hide Answer
Suggested Answer: D 🗳️
by ksho at Sept. 16, 2023, 1:02 a.m.

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ETH777
10 months, 3 weeks ago
Selected Answer: D
Not A - Data mart can provide a consolidated view, but it requires data extraction and processing. Not B - Cannot provide insights into ongoing activities. Not C - Costly, complex, and introduce performance issues. D - Real-time access, flexible and scalable.
upvoted 1 times
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ksho
1 year, 2 months ago
Selected Answer: D
D is the best option as Salesforce Connect would be a good way to bring this data into salesforce without actually storing it in salesforce. There doesn't sound like overlap in data so an MDM system doesn't call for an ETL tool. Not A, we don't want to replicate data if we can avoid it. Not B, this is extremely resource taxing and would run into issues with LDV. Not C, we don't want to replicate data if we can avoid it.
upvoted 3 times
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