A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable. What issue could the admin be facing?
Keywords created at a business unit level, whether parent or child, remain available only to that business unit.
https://help.salesforce.com/s/articleView?id=sf.mc_moc_managing_keywords_on_short_and_long_codes_in_your_mobileconnect_accounts.htm&type=5
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