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Exam Certified Marketing Cloud Administrator All Questions

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Exam Certified Marketing Cloud Administrator topic 1 question 71 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator
Question #: 71
Topic #: 1
[All Certified Marketing Cloud Administrator Questions]

Northern Trails Outfitters wants subscribers in their Onboarding Journey to move along a unique path if they purchase within the first 10 days of registration. An hourly automation is run which updates the Entry Source data extension with a field indicating if the subscriber made a purchase during this time.
What should be confirmed to ensure Journey Builder directs the subscribers correctly?

  • A. Journey Data is used for the Decision Split
  • B. Contact Data is used for the Decision Split
  • C. Entry Source attributes are available in Journey Settings
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Suggested Answer: B 🗳️

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3ad3374
5 months, 4 weeks ago
Selected Answer: C
Entry Source attributes availability: The hourly automation updates the Entry Source data extension with a field indicating if the subscriber made a purchase within the first 10 days. Therefore, it is crucial that these updated attributes are accessible within Journey Builder. Ensuring that Entry Source attributes are available in Journey Settings allows the journey to access and evaluate the most recent data about each subscriber, including their purchase status.
upvoted 2 times
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iloveball
1 year, 3 months ago
should be A
upvoted 3 times
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