Cloud Kicks (CK) wants to ensure Opportunities are associated with the relevant marketing Campaign. In the past, CK has struggled to evaluate marketing Campaign ROI.
Which process improvement should the consultant recommend?
A.
Ensure the Opportunity is associated with an Account record.
B.
Leverage the Probability(%) field on Opportunities to forecast revenue.
C.
Ensure the Type field on Opportunities reflects the Campaign source.
D.
Validate that the Primary Campaign Source field on Opportunity records is populated.
the most important step for Cloud Kicks to take to ensure that Opportunities are associated with the relevant marketing Campaign. The Primary Campaign Source field is used to track the Campaign that was most influential in closing the Opportunity. By validating that this field is populated, Cloud Kicks can ensure that it is accurately tracking its marketing ROI.
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