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Exam Certified Data Architect All Questions

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Exam Certified Data Architect topic 1 question 40 discussion

Actual exam question from Salesforce's Certified Data Architect
Question #: 40
Topic #: 1
[All Certified Data Architect Questions]

Universal Containers (UC) uses the following Salesforce products:
Sales Cloud for customer management.
Marketing Cloud for marketing.
Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party sources as comma-separated values (CSV) files for marketing purposes. Historically, UC would load these contacts into Lead object in Salesforce and sync to Marketing cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud. UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?

  • A. Load the CSV files in an external database and sync with Marketing Cloud prior to sending marketing communications.
  • B. Continue to use the existing process to use Lead object to sync with Marketing Cloud and delete Lead records from Sales Cloud after the sync is complete.
  • C. Load the contacts directly to Marketing Cloud and have a reconciliation process to track prospects that are converted to customers.
  • D. Load the CSV files in Einstein Analytics and sync with Marketing Cloud prior to sending marketing communications.
Show Suggested Answer Hide Answer
Suggested Answer: C 🗳️
by bangbang23 at June 28, 2023, 2:23 p.m.

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lizbette
6 months, 4 weeks ago
Selected Answer: C
agreed C by process of elimination.
upvoted 1 times
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ETH777
10 months, 3 weeks ago
Selected Answer: C
Not A - Adds complexity and introduces more data silos. Not B - Discards valuable prospect data and history. Not D - Einstein Analytics can handle the data, but not designed for marketing campaign execution. Syncing with Marketing Cloud would still require extra steps and integration effort. C - Reduces Salesforce storage and streamlines marketing process.
upvoted 2 times
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ksho
1 year, 2 months ago
Selected Answer: C
Agree it should be C because the other answers are not correct. Loading data into marketing cloud is loading data direct to salesforce. I interpreted the reconcillation process as a deduping/pre-matching exercise. While reducing duplicates does reduce storage, I think this reduces potential storage, not current storage. I think this answer should go further to analyze old/stale data and have that data purged. Not A. Adding another database for this purpose adds too much complexity for the ask. Synchronizing to Marketing Cloud does not address reducing storage. Not B. Marketing Cloud is not a separate database. Deleting Lead data would destroy the data just uploaded. Not D. While Einstein would provide needed analytics, synchronizing to Marketing Cloud does not address reducing storage.
upvoted 3 times
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Oleg_M
1 year, 2 months ago
Selected Answer: C
Agree, should be C. There's no sense to upload this data to EInstein
upvoted 2 times
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thneeb
1 year, 4 months ago
Selected Answer: C
I think that D is wrong and C is correct. There is an EInstein module plugged into Marketing Cloud, but there is no load of data from EInstein into Marketing Cloud. C works definitly and is in my opinion a valid process.
upvoted 3 times
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bangbang23
1 year, 4 months ago
Why D? I believe it would be C
upvoted 3 times
...

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