Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?
List hygiene involves maintaining a clean and updated email list by regularly removing invalid, inactive, and unengaged email addresses. Poor list hygiene can lead to hitting spam traps, which are email addresses specifically created to catch spammers. This can significantly reduce deliverability rates. Ensuring good list hygiene helps avoid spam traps and improves overall deliverability.
Should be A
https://help.salesforce.com/s/articleView?id=sf.mc_es_email_deliverability_best_practices.htm&type=5
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