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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 68 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 68
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

  • A. Use the Import Activity to overwrite the records in the data extension.
  • B. Use the Import Wizard to add new records into the data extension.
  • C. Use the Import Wizard to overwrite the records in the data extension.
  • D. Use the Import Activity to add new records into the data extension.
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Suggested Answer: A 🗳️
by Anisha9999 at May 24, 2023, 8:33 a.m.

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Anisha9999
2 months, 4 weeks ago
Import Wizard—This is a handy-dandy wizard located within the data extension. It allows you to manually bring your data into a data extension, and we discuss it in more detail later. Import Activity—The Import Activity, like the Import Wizard, allows you to manually bring your data into a data extension. The main difference is the Import Activity can be automated using Automation Studio. As per above definitions we can understand that correct option should be A. We need to overwrite to get rid of stale data.
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