Exam Certified Marketing Cloud Email Specialist topic 1 question 217 discussion

To send a personalized email that includes details about loyalty members' profiles, point balance, and purchase behavior, which exist across several data extensions in Marketing Cloud, a marketer should use: • C. AMPscript Search Functions AMPscript is a powerful scripting language in Marketing Cloud that allows you to retrieve and manipulate data from multiple data extensions. By using AMPscript Search Functions, you can dynamically pull in personalized data for each loyalty program member and include it in the email content. This approach provides the flexibility needed to access and display complex data from various sources within the email.

Enhanced dynamic content is a spreadsheet with links to personalization content but cannot pull attribute values from various DE. So, AmpScript search function is needed to pull the attribute values from various DE.

C is True