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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 217 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 217
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

  • A. Enhanced Dynamic Content Blocks
  • B. Personalization Strings
  • C. AMPscript Search Functions
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Suggested Answer: A 🗳️
by b6696d9 at April 29, 2023, 5:17 p.m.

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AccosecAndrew
1 year, 1 month ago
Selected Answer: C
Enhanced dynamic content is a spreadsheet with links to personalization content but cannot pull attribute values from various DE. So, AmpScript search function is needed to pull the attribute values from various DE.
upvoted 2 times
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b6696d9
1 year, 6 months ago
C is True
upvoted 1 times
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