Welcome to ExamTopics
ExamTopics Logo
- Expert Verified, Online, Free.
exam questions

Exam Certified Marketing Cloud Email Specialist All Questions

View all questions & answers for the Certified Marketing Cloud Email Specialist exam

Exam Certified Marketing Cloud Email Specialist topic 1 question 161 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 161
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers.

How should Path Optimizer be configured to handle these requirements?

  • A. Place a Random Split before Path Optimizer for the pilot group.
  • B. Configure a Holdback group to be targeted by the winner.
  • C. Select winning path three days after journey activation.
Show Suggested Answer Hide Answer
Suggested Answer: B 🗳️

Comments

Chosen Answer:
This is a voting comment (?) , you can switch to a simple comment.
Switch to a voting comment New
SVGNR
1 month ago
I think " B" is the correct answer & here is the reason for it - ref (https://help.salesforce.com/s/articleView?id=sf.mc_jb_path_optimizer_test_activity.htm&type=5) QUOTE The Holdback feature is only available when you use the Run Once entry schedule type. Change the entry schedule type back to Run Once to activate the journey with a Holdback. If you want to use the Recurring schedule type, you must first change the entry schedule type back to Run Once, then remove the Holdback feature from Path Optimizer before activating your journey. UNQUOTE
upvoted 1 times
...
Viv91su
4 months, 2 weeks ago
A still the best answer?
upvoted 1 times
...
AccosecAndrew
1 year ago
Selected Answer: A
A. Place a Random Split before Path Optimizer for the pilot group. This option would allow for a specified percentage of the total audience to go through the Path Optimizer, which would test different subject lines on this subset (pilot group). The rest of the audience would not receive anything at this stage. This approach aligns with the requirement of first testing with a pilot group.
upvoted 1 times
...
b6696d9
1 year, 6 months ago
A is true
upvoted 1 times
...
Community vote distribution
A (35%)
C (25%)
B (20%)
Other
Most Voted
A voting comment increases the vote count for the chosen answer by one.

Upvoting a comment with a selected answer will also increase the vote count towards that answer by one. So if you see a comment that you already agree with, you can upvote it instead of posting a new comment.

SaveCancel
Loading ...