Exam Certified Business Analyst topic 1 question 19 discussion

It's certainly Journey Mapping: https://trailhead.salesforce.com/content/learn/modules/journey-mapping/add-journey-mapping-to-your-solution-toolbox 4 out of 5 bullet points are listed there

B as listed by Dethar and Alokv

Answer is B. A journey map identifies several things. Steps or activities a customer or user takes to accomplish a goal Challenges they face in accomplishing their goal People they interact with in a single organization or in an ecosystem of organizations Touchpoints and channels—like devices and apps—they encounter as they accomplish a goal Feelings, thoughts, and reactions they have throughout their journey.

Correct is C Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of issues. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population. Focus groups are often used for customer-facing products. You might get actual or likely customers in a room to share their perspectives on a product idea, a feature, or a marketing campaign. It’s a great way to hear potential user feedback and is especially valuable for products where you don’t have day-to-day access to the actual users. That’s why we see them more for products than for internal systems.